A great explanation of tagging and why it is important to tag books is included at
http://trianglepubs.com/1762/book-marketing/sell-more-books-amazon-tagging/
Tags are a free way to help your book come up in a search on Amazon.com. To select a tag, think of terms
one might use to search for books like your book.
Those that view a book's web page on Amazon, have the option to "agree to" tags. I never noticed this until one of my LinkedIn groups noticed that I had not placed any tags for my book on my book's Amazon page.
One is allowed 15 tags, use them all! When my book has a free day in the Amazon Kindle Select program, I will remove two of the 15 tags and replace them with two tags to tag the book as a freebie.
Showing posts with label Amazon Kindle Select. Show all posts
Showing posts with label Amazon Kindle Select. Show all posts
Wednesday, October 10, 2012
Tuesday, October 9, 2012
Marketing Your Ebook: Part 2
Those experienced with marketing an ebook, say that marketing should start before the book is published. The author should have a market of readers waiting to read the book, anticipating the publication of the ebook, which I think is a great idea, but I did not do it. If I had done it, the title of my book would not have been correct, as I changed the title several times in the draft copies of my book until I found the title which truly seemed to fit. I could easily fit two short words on the cover of my book, Walk Forward, comprising two short words not only fit on the cover, but is a theme of the book and repeated in the contents more than any other phrase. It was the perfect title!
I am trying to market my ebook, Walk Forward, after publication on Amazon Kindle Select.
I emailed family and friends and asked them to share the link. Putting the link in the email makes it easy for them to find the book. I purchased 10 ISBNs from Bowker as discussed in an earlier post, but in email to family and friends it is easiest for them if one includes the Amazon link, which includes the ASIN, a unique code assigned by Amazon to the ebook. The ASIN of Walk Forward is B009H6Y7AC.
Many ebook sites ask for the ISBN or ASIN of the ebook.
The ASIN, the Amazon Standard Identification Number, is a unique identification number assigned by Amazon.com and its partners for product identification within Amazon.com
I emailed my LinkedIn ebook publishing groups. These groups were tremendously helpful as they checked my book's page on Amazon. Members emailed me to select tags for the book on its page in the Amazon database. Amazon allows 15 tags per item and my LinkedIn group emailed that I should take full advantage of the feature and assign as many tags as permitted.
A few family and friends said they would like to write a review and I hope they do! I only have two reviews of the book to date.
Someone suggested that I "gift" the book to family and friends, which I did, but only one or two of the persons I gifted actually downloaded the book.
The reason family and friends are not receipting the gifted book is because they thought they had to own a Kindle or other reading device. Now that I emailed them that they could read the book in the Amazon Cloud, download an appropriate apps, or "Kindle for the PC," they are happy campers!
I sent the link to hundreds of organizations, which I determined might have an interest, tweeted about my new published book, created a Facebook page for the book, a website for the book which includes photographs related to the story in my book, and included relevant hash tags (#), the list of which I will include in a later posting.
Since I placed Walk Forward in the Amazon Kindle Select Program, I have 5 promotion days each 90 day period during which my book is free. My first free day is this Thursday, October 11, 2012, and I am actively submitting my book to the many sites that advertise free ebooks.
What is really great about publishing a book on Amazon is that one see the sales of the book in their "Report Module," my favorite module! An author can easily review the current and retrospective sales of their book.
I identified some secrets to the selecting sites to which to post the free book promotion days, if they prove to work, I will post!
I am trying to market my ebook, Walk Forward, after publication on Amazon Kindle Select.
I emailed family and friends and asked them to share the link. Putting the link in the email makes it easy for them to find the book. I purchased 10 ISBNs from Bowker as discussed in an earlier post, but in email to family and friends it is easiest for them if one includes the Amazon link, which includes the ASIN, a unique code assigned by Amazon to the ebook. The ASIN of Walk Forward is B009H6Y7AC.
Many ebook sites ask for the ISBN or ASIN of the ebook.
The ASIN, the Amazon Standard Identification Number, is a unique identification number assigned by Amazon.com and its partners for product identification within Amazon.com
I emailed my LinkedIn ebook publishing groups. These groups were tremendously helpful as they checked my book's page on Amazon. Members emailed me to select tags for the book on its page in the Amazon database. Amazon allows 15 tags per item and my LinkedIn group emailed that I should take full advantage of the feature and assign as many tags as permitted.
A few family and friends said they would like to write a review and I hope they do! I only have two reviews of the book to date.
Someone suggested that I "gift" the book to family and friends, which I did, but only one or two of the persons I gifted actually downloaded the book.
The reason family and friends are not receipting the gifted book is because they thought they had to own a Kindle or other reading device. Now that I emailed them that they could read the book in the Amazon Cloud, download an appropriate apps, or "Kindle for the PC," they are happy campers!
I sent the link to hundreds of organizations, which I determined might have an interest, tweeted about my new published book, created a Facebook page for the book, a website for the book which includes photographs related to the story in my book, and included relevant hash tags (#), the list of which I will include in a later posting.
Since I placed Walk Forward in the Amazon Kindle Select Program, I have 5 promotion days each 90 day period during which my book is free. My first free day is this Thursday, October 11, 2012, and I am actively submitting my book to the many sites that advertise free ebooks.
What is really great about publishing a book on Amazon is that one see the sales of the book in their "Report Module," my favorite module! An author can easily review the current and retrospective sales of their book.
I identified some secrets to the selecting sites to which to post the free book promotion days, if they prove to work, I will post!
Monday, October 8, 2012
Marketing Your Ebook: Part 1
Many say that writing the book is the easy part, but marketing is the real challenge.
My book, Walk Forward, was published on Amazon Kindle Select on September 25, 2012. I told family and friends about the book, which because of some early purchases, had a high rating in its very narrow subject area of non fiction, historical, holocaust, young adult, and adult categories.
The reason the numbers were high on first publication was because family and friends purchased several copies, and because the book is in a very narrow subject area.
In hindsight, I discovered the secret of a preliminary high rating, a few sales in a narrow subject area, where relatively few publish. My subject areas not being in the mass market, nor would the masses have interest in my topic.
My book is about the search for my lost sister. A newly found relative read the book and emailed me that I left my great-uncle out of the book. I quickly added him and sent the book to Amazon to update.
Updating is easy, but for one problem. The author can not purchase more than one copy of a book, even if it is an update. I understand that this is true for everyone, one can not buy the original copy of a book and the update, a week or two later! Amazon will send the author the updated version, update the version of the book in the Amazon Cloud, but this might take a few days. Thus, it takes some time to see if the live links to websites included in a book, actually work.
Amazon is aware of the problem with readers wanting to purchase updates of books and I hope this issue is resolved quickly as in the case of my ongoing search for my sister, as more information is found, I hope to include it in updates to the book.
Since I had uploaded a MOBI file, the "preview" module does not include the option of seeing the HTML of the uploaded book. When I click on a live link in the book in "preview" mode, it links to the cover of my book, rather than going out to the link.
To revise a MOBI file, one has to recreate the MOBI file and upload the book once again.
Per updates, I emailed Amazon to find out if I could load a book in MOBI and update in HTML, for example, and they replied "Yes," but I decided to continue with MOBI, which was Amazon Kindle's native file, once-upon-a-time.
The "Look Inside" was immediately updated and Amazon sent me an email saying that my book, meaning my revision, was published. New customers purchasing the book would receive the revised book.
Come back to read "Marketing Your Ebook: Part 2," and follow my journey into the secrets and adventures in ebook publishing as it happens!
My book, Walk Forward, was published on Amazon Kindle Select on September 25, 2012. I told family and friends about the book, which because of some early purchases, had a high rating in its very narrow subject area of non fiction, historical, holocaust, young adult, and adult categories.
The reason the numbers were high on first publication was because family and friends purchased several copies, and because the book is in a very narrow subject area.
In hindsight, I discovered the secret of a preliminary high rating, a few sales in a narrow subject area, where relatively few publish. My subject areas not being in the mass market, nor would the masses have interest in my topic.
My book is about the search for my lost sister. A newly found relative read the book and emailed me that I left my great-uncle out of the book. I quickly added him and sent the book to Amazon to update.
Updating is easy, but for one problem. The author can not purchase more than one copy of a book, even if it is an update. I understand that this is true for everyone, one can not buy the original copy of a book and the update, a week or two later! Amazon will send the author the updated version, update the version of the book in the Amazon Cloud, but this might take a few days. Thus, it takes some time to see if the live links to websites included in a book, actually work.
Amazon is aware of the problem with readers wanting to purchase updates of books and I hope this issue is resolved quickly as in the case of my ongoing search for my sister, as more information is found, I hope to include it in updates to the book.
Since I had uploaded a MOBI file, the "preview" module does not include the option of seeing the HTML of the uploaded book. When I click on a live link in the book in "preview" mode, it links to the cover of my book, rather than going out to the link.
To revise a MOBI file, one has to recreate the MOBI file and upload the book once again.
Per updates, I emailed Amazon to find out if I could load a book in MOBI and update in HTML, for example, and they replied "Yes," but I decided to continue with MOBI, which was Amazon Kindle's native file, once-upon-a-time.
The "Look Inside" was immediately updated and Amazon sent me an email saying that my book, meaning my revision, was published. New customers purchasing the book would receive the revised book.
Come back to read "Marketing Your Ebook: Part 2," and follow my journey into the secrets and adventures in ebook publishing as it happens!
Subscribe to:
Posts (Atom)
