Wednesday, April 15, 2009

The Long Tail by Chris Anderson

If you are ready for optimism about our world and the future of business, read and reread The Long Tail, by Chris Anderson. Anderson's book was recommended to me as a must read by my entrepreneurial mentor, Dr. William R. Sharp.

Anderson's work is the result of two years of research, interviews, and includes much analysis of the relatively new companies building on the concept of the "long tail".

What is the "long tail"?

Using Anderson's insight, the "long tail" is infinite, unlimited, unrestricted, abundant, "choice" and much more.

The book is relevant for those of us specializing in the dynamic field of research and information gathering, as well as those working in other business sectors.

Anderson includes insights into our internet-based economies, emphasizes the explosion of choices as a result of a digital world, and sums up how the future differs from the past in the subtitle of the book:

"Why the Future of Business Is Selling Less of More"

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