Monday, October 8, 2012

Marketing Your Ebook: Part 1

Many say that writing the book is the easy part, but marketing is the real challenge.

My book, Walk Forward, was published on Amazon Kindle Select on September 25, 2012. I told family and friends about the book, which because of some early purchases, had a high rating in its very narrow subject area of non fiction, historical, holocaust, young adult, and adult categories.

The reason the numbers were high on first publication was because family and friends purchased several copies, and because the book is in a very narrow subject area.

In hindsight, I discovered the secret of a preliminary high rating, a few sales in a narrow subject area, where relatively few publish. My subject areas not being in the mass market, nor would the masses have interest in my topic.

My book is about the search for my lost sister. A newly found relative read the book and emailed me that I left my great-uncle out of the book. I quickly added him and sent the book to Amazon to update.

Updating is easy, but for one problem. The author can not purchase more than one copy of a book, even if it is an update. I understand that this is true for everyone, one can not buy the original copy of a book and the update, a week or two later! Amazon will send the author the updated version, update the version of the book in the Amazon Cloud, but this might take a few days. Thus, it takes some time to see if the live links to websites included in a book, actually work.

Amazon is aware of the problem with readers wanting to purchase updates of books and I hope this issue is resolved quickly as in the case of my ongoing search for my sister, as more information is found, I hope to include it in updates to the book.

Since I had uploaded a MOBI file, the "preview" module does not include the option of seeing the HTML of the uploaded book. When I click on a live link in the book in "preview" mode, it links to the cover of my book, rather than going out to the link.

To revise a MOBI file, one has to recreate the MOBI file and upload the book once again.

Per updates, I emailed Amazon to find out if I could load a book in MOBI and update in HTML, for example, and they replied "Yes," but I decided to continue with MOBI, which was Amazon Kindle's native file, once-upon-a-time.

The "Look Inside" was immediately updated and Amazon sent me an email saying that my book, meaning my revision, was published. New customers purchasing the book would receive the revised book.

Come back to read "Marketing Your Ebook: Part 2," and follow my journey into the secrets and adventures in ebook publishing as it happens!

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