Tuesday, October 9, 2012

Marketing Your Ebook: Part 2

Those experienced with marketing an ebook, say that marketing should start before the book is published. The author should have a market  of readers waiting to read the book, anticipating the publication of the ebook, which I think is a great idea, but I did not do it. If I had done it, the title of my book would not have been correct, as I changed the title several times in the draft copies of my book until I found the title which truly seemed to fit. I could easily fit two short words on the cover of my book, Walk Forward, comprising two short words not only fit on the cover, but is a theme of the book and repeated in the contents more than any other phrase. It was the perfect title!

I am trying to market my ebook, Walk Forward, after publication on Amazon Kindle Select.

I emailed family and friends and asked them to share the link. Putting the link in the email makes it easy for them to find the book. I purchased 10 ISBNs from Bowker as discussed in an earlier post, but in email to family and friends it is easiest for them if one includes the Amazon link, which includes the ASIN, a unique code assigned by Amazon to the ebook. The ASIN of Walk Forward is B009H6Y7AC.
Many ebook sites ask for the ISBN or ASIN of the ebook. 

The ASIN, the Amazon Standard Identification Number, is a unique identification number assigned by Amazon.com and its partners for product identification within Amazon.com

I emailed my LinkedIn  ebook publishing groups. These groups were tremendously helpful as they checked my book's page on Amazon. Members emailed me to select tags for the book on its page in the Amazon database. Amazon allows 15 tags per item and my LinkedIn group emailed that I should take full advantage of the feature and assign as many tags as permitted.

A few family and friends said they would like to write a review and I hope they do! I only have two reviews of the book to date.

Someone suggested  that I "gift" the book to family and friends, which I did, but only one or two of the persons I gifted actually downloaded the book.

The reason family and friends are not receipting the gifted book is because they thought they had to own a Kindle or other reading device. Now that I emailed them that they could read the book in the Amazon Cloud, download an appropriate apps, or "Kindle for the PC," they are happy campers!

I sent the link to hundreds of organizations, which I determined might have an interest, tweeted about my new published book, created a Facebook page for the book, a website for the book which includes photographs related to the story in my book,  and included relevant hash tags (#), the list of which I will include in a later posting.

Since I placed Walk Forward in the Amazon Kindle Select Program, I have 5 promotion days each 90 day period during which my book is free.  My first free day is this Thursday, October 11, 2012, and I am actively submitting my book to the many sites that advertise free ebooks.

What is really great about publishing a book on Amazon is that one see the sales of the book in their "Report Module," my favorite module! An author can easily review the current and retrospective sales of their book.

I identified some secrets to the selecting sites to which to post the free book promotion days, if they prove to work, I will post!

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