Since Twitter runs on 140 characters (including spaces) it is necessary to shorten URLs in every tweet.
I never noticed, but recently learned that there is a shortened URL on one's product page on Amazon.com
If one scrolls down to the "Share" button on the right side, about half-way down the page and clicks, one can see the Amazon version of the shortened URL for a book, for example.
The link to my book, Walk Forward, is http://www.amazon.com/Walk-Forward-ebook/dp/B009H6Y7AC and the Amazon version of the shorter URL is http://amzn.com/B009H6Y7AC
on the Amazon product page.
There are many programs available to shorten URLs and a great introduction to the field is included at
http://en.wikipedia.org/wiki/URL_shortening
Happy Shortening!
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